Parking Garage: Studio Brainstorm Notes 9-22September 22nd, 2010 By Rebecca Rouse
Atlantic Station Garage: the garage is a theme park: an ironic psychological repositioning
-would anyone notice?
-instead of posters, you could put postcards on people’s windshields so they pretty much have to notice
-playing with recognizable posters and subverting design (we want you … to visit the atlantic station parking garage)
-could also promote other parking garages? Phipps Plaza parking garage? Make attack ads – set up some competition between the cities parking garages … (replication … repetition …) Ikea, High Museum, on campus at GT, WalMart on Howell Mill
-You could have huge distribution – if you do multiple garages all at once – and it might seem to people that it was always there
-put up posters with wheat paste so they’re hard to take down
-maybe it’s a good thing that people don’t notice … you could film people not noticing
-make a “take your photo here” wood cutout so you pretend to be in the garage when you’re in the garage
-OR >> take photos of people on the ramp entering the garage (like the flash on the roller coaster) and ask them to buy their photos when they exit the garage. Maybe you augment the photos with people cheering and pointing, add a sense of wonder?
-Set up booth at top of stairs so when they are coming up out of the garage, you try to sell them photos of themselves you took one second ago
>>maybe we add characters, like Disney, to the parking garage?
Sir Parks Alot, etc …
You can get your photo taken with a character?